Amy Walberg, founder of PRESS

PRESS was founded in 2015 by Midwestern mother of two, Amy Walberg, when she couldn’t find a premium alcohol seltzer on the market. She experimented in her kitchen which eventually led to creating the brand’s first flavor, Pomegranate Ginger.

She pioneered the alcohol seltzer category and created an elevated seltzer experience that appeals to discerning consumers through unique flavor combinations.