Just like Champagne has its own territory in France, The Champagne of Beers deserves its own region in Milwaukee, where only beers invented here, inside these specific borders, will be considered The Champagne of Beers.

To make it official, High Life is petitioning the Milwaukee City Council to anoint the Miller brewery grounds, but we can’t do it alone. That’s why we’re asking you to help by signing the petition. And to commemorate the region’s impending new name. Plus one person will be named the official Ambassador of the region!