Molson Coors is excited to launch spiked refreshers. A flavorful and fruity refresher that will drive growth to one of the largest beverage retailers in the U.S.

Molson Coors Beverage Company is jumping on the trend, and will introduce a spiked refresher, Happy Thursday, expected to launch nationally in March 2024.

At 4.4% alcohol by volume, Happy Thursday will come in four flavors – strawberry, black cherry, pineapple starfruit and mango passionfruit – Molson Coors Beverage Company believes it will attract younger legal-age drinkers that are likely to purchase a flavored alcohol drink. The beverages will be sold in 12-pack variety packs, as well as 16-ounce strawberry and 24-ounce strawberry and pineapple starfruit singles.

It’s no question that refreshers have been trending on social media platforms, where people are going as far as whisking away carbonation in their drinks with milk frothers to make a bubble-free drink. Happy Thursday will be a first-of-its-kind alcohol refresher to hit the market.

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