Blue Moon aims to have a “brighter” look and feel in 2024. Their objective is to revamp the packaging, elevate the marketing effort, and give Blue Moon Light, formerly Blue Moon LightSky, a new look and uniqueness.
Courtney Benedict, vice president for above-premium beer at Molson Coors, stated at the Molson Coors distributor convention in Orlando, “We know that closing the deal at shelf is the critical touch: to connect with legal-age drinkers.” “We need to show – not just tell – drinkers that Blue Moon is the bright, vibrant, modern brand we all know it to be.”
Blue Moon’s family of beers, which includes Belgian White, Mango Wheat, Blue Moon Light, and the new Blue Moon Non-Alcoholic Belgian White Belgian-Style Wheat Brew, will have revamped packaging beginning in February 2024.
Blue Moon Non-Alcoholic Belgian White Brew is part of their “brighter” appearance. The brewing company intends to launch its six packs of 12-ounce cans in time for Dry January, and it will be the market’s first non-alcoholic wheat beer from a major brewer.
Blue Moon Non-Alcoholic Belgian White is light and pleasant, with under .5% ABV and 80 calories, and is brewed with the same Valencia orange peel that has made its namesake the No. 1 craft beer in America. It will also be offered on a nationwide scale.