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Coors Banquet & Milwaukee Metro Professional Firefighters

Beer Capitol and Molson Coors Proudly Team Up to Support Milwaukee Metro Professional Firefighters

Molson Coors are teaming up to locally raise funds for Milwaukee Metro Professional Firefighters. Their campaign will donate $1 for every case of Coors Banquet sold in Milwaukee County, to help support various community and Firefighter community initiatives through the year. The goal is to raise $25,000 for MMFD. This campaign will continue through the remainder of the calendar year.

Coors Banquet has a history of supporting firefighters. They’ve proudly partnered with the Wildland Firefighter Foundation since 2014, raising over $2 million for their critical mission.

The Milwaukee Metro Professional Firefighters play a vital role in safeguarding lives and property across Milwaukee County. The funds raised through this campaign will directly benefit the firefighters, helping to ensure they have the resources and equipment they need to perform their heroic duties.

“We are incredibly proud to partner with the Milwaukee Metro Professional Firefighters for this initiative.” Said Cesar Gaytan, marketing manager at Beer Capitol. “Firefighters put their lives on the line everyday to protect our communities, and we are honored to support them in this way.”

In addition to raising finds, the campaign also aims to raise awareness of the important work that firefighters do. By supporting this initiative, consumers can not only enjoy a refreshing Coors Banquet but also make a positive impact on their community.

“We as the Milwaukee Metro Professional Firefighters are thrilled to partner with Beer Capitol and Molson Coors in these fundraising efforts,” said Eric Daun, Vice President. “In which we strive as union brothers and sisters to assist our communities in not only fire and EMS activities but to also assist with supporting good community partners who have some of the same initiatives. These opportunities don’t happen without incredible partners like Beer Capitol and Molson Coors.”

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Lakefront Brewery Newest Beer!

lakefront brewery, chilly rabbit, dive bar, gluten-free new grist IPA

Lakefront Brewery has launched their newest brews, and perfect timing for the coming warm days. 

Part of their year round beverages, Lakefront Brewery is introducing Chilly Rabbit Cold IPA, Dive Bar Milwaukee Lager and Gluten-Free New Grist IPA.

Rabbit Chilly is named for the chilly, near-lager temperature its fermented, it’s kept at a lower temperature to help enhance the Cashmere and Idaho 7 hops flavors of tangerine, mango and strawberry.

Dive Bar will certainly make you feel like a true Midwest lager, a light-bodied and refreshing that comes with a smooth and clean finish. The maltiness is balanced by quality, imported noble hops.

 Gluten-Free New Grist IPA is a hopped up version of their best-selling gluten-free beer. It packs all the citrus, pine and dank flavors that all IPA drinkers love. It’s a well-balanced brew without getting overly bitter. 




Chilly Rabbit Cold IPA

Gluten-Free New Grist IPA

Dive Bar

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Molson Coors celebrates Milwaukee with new mural

Miller High Life celebrates 120 years with style, local Milwaukee artist Fred Kaems a multi-disciplinary artist completed the mural and worked closed with Molson Coors team to honor Miller High Life accomplishment. The mural lives on the west side of the iconic Miller High Life Theatre, which is a cultural destination and know for entertainment center. 


To learn more about Molson Coors and its work with its hometowns, visit

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Happy Thursday – Coming Soon!

Happy Thursday, Molson Coors
Happy Thursday, Molson Coors


Molson Coors is excited to launch spiked refreshers. A flavorful and fruity refresher that will drive growth to one of the largest beverage retailers in the U.S.

Molson Coors Beverage Company is jumping on the trend, and will introduce a spiked refresher, Happy Thursday, expected to launch nationally in March 2024.

At 4.4% alcohol by volume, Happy Thursday will come in four flavors – strawberry, black cherry, pineapple starfruit and mango passionfruit – Molson Coors Beverage Company believes it will attract younger legal-age drinkers that are likely to purchase a flavored alcohol drink. The beverages will be sold in 12-pack variety packs, as well as 16-ounce strawberry and 24-ounce strawberry and pineapple starfruit singles.

It’s no question that refreshers have been trending on social media platforms, where people are going as far as whisking away carbonation in their drinks with milk frothers to make a bubble-free drink. Happy Thursday will be a first-of-its-kind alcohol refresher to hit the market.

To read more about the upcoming spiked refreshers click here to see the full story.


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The Best of the Fest: Summerfest Headliner Beer Pairings

It’s an easy decision to snag tickets to see your favorite artist at Summerfest, but with so many beer options on the grounds, it’s a little less easy to decide how to celebrate – so let us do it for you! Here are some of our favorite drinks, matched up with your choice of headliner. Cheers!

A night featuring a rock band for every generation requires a timeless beer. Grab a Miller Lite and have the Time Of Your Life.

All them other boys wanna wine you up and take you downtown… But a country show and a Coors Light? That’s our kind of night.

Chicago born and raised, Chance is no stranger to a good lakefront, and neither are we! This local fave has so many options on the grounds, it’s hard to pick just one.


Believe The Hype: Terrapin’s Cryosphere IPA is a beer like no other, for a live show like no other.

Need something to cool you down while you’re Burnin’ Up with the Jo Bros? Vizzy Watermelon will do the trick!

Chris Stapleton brings the old school cool vibes everywhere he goes – cheers to a good night with the classic Miller product that started it all.

Terrapin’s Luau Krunkles will have you feeling like you’ve got your toes in the water, ass in the sand, while you’re grooving on the coast of Lake Michigan.

Because a Summerfest comedy show only happens once in a….

Dave Matthews Band. Summer Shandy. Is there a more quintessential summer combo? (Spoiler: No.)


We love Megan Thee Stallion like Megan Thee Stallion loves tequila – and the new Superbird ready-to-drink Paloma has it feeling Hot Girl Summer all year long.

Is it possible to have a Party in the USA without Miley or Terrapin’s High & Hazy? Do you really want to find out?

Create the ultimate fall experience by seeing Guns N Roses play November Rain, while drinking a Leinie’s Oktoberfest, in September.

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Raise A Beer – Oktoberfests Are Here!

Oktoberfest is finally upon us, and we’ve been working hard to bring more than 20 great brews around the greater MKE area to help you celebrate. Not only are there a number of both local and national staples ready to be cracked open, but we’ve also got three of the four beers that are exported to the US and served at THE Oktoberfest in Germany!
Wanna try ’em all? Drink five of our faves in a row, fill out the bingo card and tag us on social by October 1st for your chance to win the ultimate OktoBeerFest basket!


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This new Milwaukee beer is covered in mental health resources. Here’s why.

Things We Don’t Say IPA is more than a can of beer. It’s a way to spark conversations about mental health and get resources into the hands of people who may need them.

Milwaukee resident Nicole Henzel came up with the idea to have breweries use their platforms to spread mental health awareness in collaboration with the Chicago-based Hope for the Day. The nonprofit focuses on empowering conversations on proactive suicide prevention and mental health education.