Category: Bulletin

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Dave Neville – 2022 Molson Coors Legend

Last week while attending the Annual MolsonCoors Distributor Conference in Nashville, David Neville, President & CEO at Beer Capitol received a lifetime achievement award, known as the MolsonCoors Legend Award. This award is the highest individual honor you can earn from our largest supplier; reserved for those who have dedicated their entire career to the beer business. Dave is one of only 24 current legends Nationally to earn this achievement.

All that know of Dave’s contributions to our industry, commitment to our business, and character he brings as a leader and friend, knows that there is no one more deserving of this award.

Please follow the link below to take you to a short video capturing the announcement in Nashville.

Please help us in congratulating Dave Neville for this incredible achievement!

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Lakefront Black Friday Beer is Back!

MILWAUKEE – Lakefront Brewery announced on Wednesday, Nov. 3 that it is bringing back the gold standard in beer releases on Black Friday.

A news release says the doors officially open at 8 a.m., but customers can line up as early as the night before. Lakefront’s food truck, the CurdWagon, will start serving food at 5:30 a.m. – serving breakfast favorites from breakfast burritos and croissant sandwiches to apple fritters and almond kringles.

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The Juicy Life

Milwaukee beer legends Miller High Life and Lakefront Brewery are taking a juicy spin on The Champagne of Beers! The brew is made with experimental HBC 586 hops and Sabro hops, giving this crisp American lager juicy flavors of mango, pineapple and orange, transporting your taste buds to the tropics even during the cold winter months. The brew will be available in November where Lakefront Brewery beers are sold The Juicy Life comes in 6pks of 12 oz. bottles.
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Topo Chico – Coming Soon!

The Legend is Coming!!! Hot off the grand slam success in our test markets, Molson Coors will be bringing Topo Chico Hard Seltzer to the market beginning January 3rd, 2022. As the #1 SINGLE variety pack offering in all of Texas and the #4 seltzer in Chicago with the lone variety pack, Topo Chico is absolutely on fire! Nationally, Topo Chico is the #7 selling hard seltzer despite its availability in only 16 test markets and 30% distribution nationally! Topo Chico Mineral Water has experienced 200% growth in WI this past year and Coca Cola has ambitions to make it a $1 BILLION dollar brand by 2024. The brand is uniquely differentiated against other hard seltzers and we are excited to bring the legend to stores beginning January 3rd.

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The Best of the Fest: Summerfest Headliner Beer Pairings

It’s an easy decision to snag tickets to see your favorite artist at Summerfest, but with so many beer options on the grounds, it’s a little less easy to decide how to celebrate – so let us do it for you! Here are some of our favorite drinks, matched up with your choice of headliner. Cheers!


GREEN DAY, FALL OUT BOY AND WEEZER – MILLER LITE
A night featuring a rock band for every generation requires a timeless beer. Grab a Miller Lite and have the Time Of Your Life.

LUKE BRYAN – COORS LIGHT
All them other boys wanna wine you up and take you downtown… But a country show and a Coors Light? That’s our kind of night.

CHANCE THE RAPPER – LAKEFRONT
Chicago born and raised, Chance is no stranger to a good lakefront, and neither are we! This local fave has so many options on the grounds, it’s hard to pick just one.

 

TWENTY ONE PILOTS – TERRAPIN CRYOSPHERE
Believe The Hype: Terrapin’s Cryosphere IPA is a beer like no other, for a live show like no other.

JONAS BROTHERS – VIZZY WATERMELON HARD SELTZER
Need something to cool you down while you’re Burnin’ Up with the Jo Bros? Vizzy Watermelon will do the trick!

CHRIS STAPLETON – MILLER HIGH LIFE
Chris Stapleton brings the old school cool vibes everywhere he goes – cheers to a good night with the classic Miller product that started it all.

ZAC BROWN BAND – TERRAPIN LUAU KRUNKLES
Terrapin’s Luau Krunkles will have you feeling like you’ve got your toes in the water, ass in the sand, while you’re grooving on the coast of Lake Michigan.

DAVE CHAPPELLE – BLUE MOON
Because a Summerfest comedy show only happens once in a….

DAVE MATTHEWS BAND – LEINIE’S SUMMER SHANDY
Dave Matthews Band. Summer Shandy. Is there a more quintessential summer combo? (Spoiler: No.)

 

MEGAN THEE STALLION – SUPERBIRD PALOMA
We love Megan Thee Stallion like Megan Thee Stallion loves tequila – and the new Superbird ready-to-drink Paloma has it feeling Hot Girl Summer all year long.

MILEY CYRUS – TERRAPIN HIGH & HAZY
Is it possible to have a Party in the USA without Miley or Terrapin’s High & Hazy? Do you really want to find out?


GUNS N ROSES – LEINIE’S OKTOBERFEST
Create the ultimate fall experience by seeing Guns N Roses play November Rain, while drinking a Leinie’s Oktoberfest, in September.

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Raise A Beer – Oktoberfests Are Here!

Oktoberfest is finally upon us, and we’ve been working hard to bring more than 20 great brews around the greater MKE area to help you celebrate. Not only are there a number of both local and national staples ready to be cracked open, but we’ve also got three of the four beers that are exported to the US and served at THE Oktoberfest in Germany!
Wanna try ’em all? Drink five of our faves in a row, fill out the bingo card and tag us on social by October 1st for your chance to win the ultimate OktoBeerFest basket!

 

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This new Milwaukee beer is covered in mental health resources. Here’s why.

Things We Don’t Say IPA is more than a can of beer. It’s a way to spark conversations about mental health and get resources into the hands of people who may need them.

Milwaukee resident Nicole Henzel came up with the idea to have breweries use their platforms to spread mental health awareness in collaboration with the Chicago-based Hope for the Day. The nonprofit focuses on empowering conversations on proactive suicide prevention and mental health education. 

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